A recent report has highlighted the increasing commercialisation and sexualisation of children. Manufacturers and retailers have been targeting children with advertising on television and the internet, and near schools. Food retailers and toy makers have recruited 330,000 children, some as young as 5, to take part in market research for their products. Most of the children have been paid and some schools are paid £4000 a year when their pupils take part in these surveys.
Jesus had a special concern for children. When mothers brought their children to him he blessed them and prayed for them. On one occasion he put a little child in front of the people and said, “Truly I tell you, unless you change and become like little children, you will never enter the kingdom of heaven. Therefore, whoever takes the lowly position of this child is the greatest in the kingdom of heaven. And whoever welcomes one such child in my name welcomes me.”
Children are naturally trusting and believe what they are told by those they trust. They have a capacity for awe and wonder. When they are taught the truth about God and Jesus they respond with trust and love. Those of us who are older need to learn from them. We can be sceptical and cynical and lose the ability to be moved by the greatness of God and the wonder of the love of Jesus. If we are to know God and enter his kingdom we need to change and become like little children.
Jesus also gave a solemn warning about those who seek to corrupt and exploit little children. He said, “If anyone causes one of these little ones, who believe in me, to stumble, it would be better for them to have a large millstone hung around their neck and to be drowned in the depths of the sea.”
Moral standards in our society are in freefall. This is reflected in many television programmes and on the internet. Parents and grandparents need to be more vigilant than ever in protecting their children from moral corruption. Governments are also responsible for protecting children from harm. God holds us all responsible for safeguarding children so that they can grow up free from exploitation by immoral and unprincipled people. We are keen to safeguard the environment for the good of our children. It is even more important that we safeguard their moral and spiritual development.